Trezi:Capturing a product’s DNA to enable outreach among a wide variety of stakeholders from the building industry
Trezi is India’s first VR Product for the building industry, which seeks to make design communication and collaboration seamless across a variety of platforms, technical aptitudes, and professional niches. Trezi approached Epistle in 2019 to develop problem- and product-awareness among its prime customer segment – architects and designers.
We kicked off our liaison with a deep dive into the product brand and proposition, fine-tuning the core messaging to create an exhaustive content repository for each stage of the customer journey, including MarComm & Sales.
Working with the company founders, product owners and BD team, we have been periodically reviewing and revamping our outreach approach at each customer touchpoint for all of Trezi’s target segments. This has been done with a view of increasing brand engagement and widening the lead generation funnel.
In parallel, we established Trezi’s presence in design, business and technology media through an equal focus on product and people. We are growing this footprint by securing a gamut of corporate and media sponsorships to bolster the product’s positioning as a vital tool for design communication.
Keeping pace with product development sprints, Epistle has helped Trezi build their outreach mechanisms for diverse customer segments from the ground up – bringing real estate owners and developers, building product manufacturers, and design students onto the same platform. The brand recognition and engagement garnered through PR and Outreach activities has also helped Trezi secure Series A in 2020.
Establishing thought leadership for the product’s co-creators Tithi & Gautam Tewari through awards, events and op-eds.
Putting together a robust PR framework to enable product reviews by designers, tech influencers and media professionals – resulting in organic features on 50 design and mainstream platforms within six months.
Demonstrating product USPs to over 700 architects and 3700 building product manufacturers pan-India via studio visits, interactive webinars and guided demos.
Conceptualized, curated, and helped coordinate Transcendence 2020, a branded event hosted in partnership with HP India attended by 100+ architects and designers.
Helping launch Trezi Academy, a virtual training platform for architecture and interior design students. Presently driving outreach among design institutions to organize product demos, workshops, and topical discussions reaching 1000+ students from over 25 design institutes to date.
Leveraging email marketing to drive up product trials by 30%