Led by Akshat Bhatt, AD’s work is as vibrant in its expression as it is thoughtful in its approach – a dichotomy that has defined the practice’s DNA since its inception in 2007.
Epistle was entrusted with the responsibility of creating a distinctive brand that balanced the merit of the practice’s work – a combination of praxis and collective talent – with the personal brilliance of its founder, without one overshadowing the other.
AD is one of Epistle’s newest as well as oldest clients. Our association with the studio dates back to 2013, at which time our focus lay primarily on establishing the brand’s presence through an intensive editorial, PR and awards strategy.
After a four-year hiatus, AD and Epistle reinstated their association in 2019; with an initial focus on public relations alone, our scope of operations has since expanded to include rebranding for the practice, digital media marketing, awards strategy & curation, and facilitation of community engagement.
As the studio grows from strength to strength, our curation and PR strategies have evolved in tandem: shifting focus across domains, positioning and target clientele. This dynamic context has necessitated a hands-on approach that responds to the firm’s growth and evolution across an eight-year period without creating a discordant shift in brand perception.
The impact we have achieved at each phase of our work with AD has set the stage for the next. Communications strategies employed in our initial run contributed towards distinguishing AD as the upcoming studio to watch out for; efforts in later years have been directed towards consolidating the firm’s legacy of continued excellence and critical rigour.
Through a bevy of national and international press coverage, numerous wins in design awards, and strategic creative partnerships, we have helped the practice showcase its expertise in the domains of large-scale urban commissions, architecture, adaptive reuse, corporate interiors and hospitality.