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DFI:Distilling the practice’s values to build a brand of national importance
Led by Akshat Bhatt, AD’s work is as vibrant in its expression as it is thoughtful in its approach – a dichotomy that has defined the practice’s DNA since its inception in 2007.
DNA since its inception in 2007.
DFI’s work with Epistle, initiated in 2015, has followed a path of incremental successes; beginning with the objective to bring attention to a change in service offerings, the MarComm strategy for the practice subsequently addressed portfolio development, stakeholder engagement, talent acquisition, and a complete brand overhaul for the practice – over the course of 6+ years.
Factoring in the constraints that typically correspond to large-scale projects – execution timelines, security concerns, socio-cultural influences, and political undercurrents – we have created bespoke frameworks to undertake content curation, awards, PR, and community outreach on DFI’s behalf.
Each element of brand communication has been tailored to reflect the practice’s philosophy, placing due emphasis on true impact over vanity metrics. These elements have evolved in step with the two major shifts in the practice's structure and identity: first, as DFI took shape from its predecessor TCS, and next when nation-building became the guiding motivation behind the practice’s vision.
We have helped DFI contextualize their work in the public domain through the lens of social good, resulting in a shift from individual projects to thematic campaigns – key amongst them being Nation Building and Housing For All. Under their ambit, the firm’s thought leadership has been brought to the fore.
Average open rate achieved from the newsletter
Audience engaged with the Principle
Overhauling the practice’s visual identity twice to reflect organisational restructuring; positioning the three founders as industry experts through concordant but unique branding, messaging and niche-based outreach.
Building channels for peer and public engagement through an integrated Events & PR strategy. Generating key opportunities at events like Construction World Roundtable on Glass and Facades, Steel Construction Summit, FOAID, and the Realty Plus Excellence Awards to help disseminate the practice’s expertise in the civic domain.
Running an integrated campaign for Nation Building, following two years of strategic positioning and curation. Publicising the campaign via design, real estate and business media and digital marketing channels.
Conceptualising and coordinating stakeholder outreach and PR campaigns for landmark projects like the Siliguri Airport, Delhi High Court, Azadpur Redevelopment, Vanijya Bhavan, Dakshineswar Skywalk, and ITO Skywalk.
Curating, editing and marketing The Delhi High Court, a book documenting the design of the DHC annexe.