Background
Led by Akshat Bhatt, AD’s work is as vibrant in its expression as it is thoughtful in its approach – a dichotomy that has defined the practice’s DNA since its inception in 2007.
DNA since its inception in 2007.
DFI’s work with Epistle, initiated in 2015, has followed a path of incremental successes; beginning with the objective to bring attention to a change in service offerings, the MarComm strategy for the practice subsequently addressed portfolio development, stakeholder engagement, talent acquisition, and a complete brand overhaul for the practice – over the course of 6+ years.
Strategy
Factoring in the constraints that typically correspond to large-scale projects – execution timelines, security concerns, socio-cultural influences, and political undercurrents – we have created bespoke frameworks to undertake content curation, awards, PR, and community outreach on DFI’s behalf.
Each element of brand communication has been tailored to reflect the practice’s philosophy, placing due emphasis on true impact over vanity metrics. These elements have evolved in step with the two major shifts in the practice's structure and identity: first, as DFI took shape from its predecessor TCS, and next when nation-building became the guiding motivation behind the practice’s vision.
Impact
We have helped DFI contextualize their work in the public domain through the lens of social good, resulting in a shift from individual projects to thematic campaigns – key amongst them being Nation Building and Housing For All. Under their ambit, the firm’s thought leadership has been brought to the fore.
