As a provider of cutting-edge fenestration systems, Alcoi provides end-to-end solutions pan-India. A building product manufacturer that takes inspiration from modernist design principles, Alcoi is a brand that closely aligns with the architectural community in both practice and philosophy.

In order to help ALCOI sustain customer engagement amid significant global turbulence, we instated a 360-degree approach to brand building – developing physical as well as digital assets to create consistent and impactful brand awareness. These include brand identity development and collateral design, as well as digital media outreach. We also developed editorial frameworks to highlight product USPs, and created tailored content for multiple platforms to make technical knowledge about fenestration design more accessible. This value-driven approach to creating brand awareness has formed the core of our PR strategy as well, which centres sustainability as the core issue addressed via all outbound communications.

In the short span of six months, we have created a vibrant and comprehensive interface for the brand from scratch. This interface has been expanded through broad-based PR efforts, with features in design, hospitality and mainstream media bringing in a wide audience.