Design Forum International

56%
Establishing a brand identity through thought leadership and a comprehensive communications

2256
Establishing a brand identity through thought

56%
Establishing a brand identity through thought leadership and a comprehensive communications

Surat Diamond Bourse - the world’s largest single office building has become a symbol of community impact

Surat Diamond Bourse, the largest office building in the world, has become a symbol of community impact, redefining ideas around building performance, energy efficiency, and the potential for decentralized development. It is like a city within a city.

Brand Development

Copywriting & Editorial

Digital Marketing

Events & Collaborations

Media & Public Relations

Strategic Communications

Thought Leadership

Client Brief

DFI’s work with Epistle, initiated in 2015, has followed a path of incremental successes; beginning with the objective to bring attention to a change in service offerings, the MarComm strategy for the practice subsequently addressed portfolio development, stakeholder engagement, talent acquisition, and a complete brand overhaul for the practice – over the course of 6+ years.

Each element of brand communication has been tailored to reflect the practice’s philosophy, placing due emphasis on true impact over vanity metrics. These elements have evolved in step with the two major shifts in the practice's structure and identity: first, as DFI took shape from its predecessor TCS, and next when nation-building became the guiding motivation behind the practice’s vision.

We have helped DFI contextualize their work in the public domain through the lens of social good, resulting in a shift from individual projects to thematic campaigns – key amongst them being Nation Building and Housing For All. Under their ambit, the firm’s thought leadership has been brought to the fore.